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Social Media Marketing (SMM)
Social Media networks are intimate communities involving customer centric communications. These hubs attract, locate and empower your consumers to determine the success and future of your brand.
Typically the SMM strategy is overlooked and the deployment is not synchronized with other marketing mediums. This diminishes the power of the SMM effort. Strategic development of a Social Media program has the potential to open new channels of revenue for your business. This is especially true at present while most of your competition is trying to determine what their social media play is going to be.
From our perspective, strategic planning is critical in order to maximize the opportunity of achieving return on objectives. A short checklist of considerations would include:
- Business Objectives: Your expertise, target markets, message strategy, strategic content plan, governance requirements and audience acquisition strategy
- Technological Workflow: Website optimization, content distribution lifestreams, conversation lifestreams and metrics
- Marketing Logistics: Content deployment, conversation management, lead generation and nurturing, lead distribution
- Marketing Maintenance: Conversion workflow, welcome cycles, retention/loyalty, analysis and strategic refinement
Click on the link below to see the components that make up the strategic social media marketing program that Dispatch5.o along with Big Dog Innovations can develop, implement and manage for your organization.